Marketing and Fan Engagement manager Ryan Murrant believes that there is a lot of work to be done to improve the supporters match day experiences.
Having been at the club for a few weeks now, Ryan caught up with MFC TV to talk about what he plans for the future at Motherwell FC.
Working closely with COO Alan Burrows and the various departments at the club, Ryan is looking forward to seeing his work improve fan experiences.
Ryan said: “It’s a great place to be and there’s a lot to be done. The first few weeks are about understanding what the club wants to do and in working with Alan Burrows and the other team managers in areas that we need to improve.
[pullquote]The first few weeks are about understanding what the club wants to do and in working with Alan Burrows and the other team managers in areas that we need to improve.[/pullquote]
“I previously worked at Doncaster Rovers and they’ve been working hard over the past few years to improve the supporters experience and they’re a shining light within English football, especially in the lower leagues.”
He added: “We did quite a lot there with their supports, both older and younger as well because they are the next generation which is important to any club and that’s the case up here as well.
“We won Family Club of the Year in League One and that’s something we hope we can bring here as well in improving the family experience and capture the imaginations of the youngsters.”
[pullquote]Our short-term aim is to do in-depth surveys of the different supporter groups, starting with the family stand, just to understand what the fans want and need and to make their match-day experience better.[/pullquote]
Having spent his time gaining an understanding of the direction the club wants to go, Ryan explained what the fans can expect in both the near and distant future.
He said: “We have short, mid and long-term strategies in place and first of all, our short-term aim is to do in-depth surveys of the different supporter groups, starting with the family stand, just to understand what the fans want and need and to make their match-day experience better.
“We’re looking at a recruitment process to bring in Supporter Liaison Officers (SLOs). A lot of clubs have in-house SLO’s and there are some very good ones but my view and Alan’s view is that SLO’s should be independent of the club, not paid by the club and should represent the supporters.”
Watch Ryan’s full first interview at MFC TV and subscribe for more exclusive content.