Motherwell FC is today delighted to announce a three-year pouring deal with Scotland’s leading brewer Tennent’s.
Tennent’s continues to grow its distribution at stadia across the country and the deal sees Fir Park join the likes of Hampden, BT Murrayfield, Ibrox Stadium, McDiarmid Park and Celtic Park to work with Tennent’s as a wholesale and supply partner.
A range of Tennent’s brands including Tennent’s Lager, Caledonia Best, Magners Cider, Magners Dark Fruit and Heverlee will be available at the stadium, taking over from previous supplier, Heineken.
The range will be available at the stadium’s four bars; The Cooper Bar, the Millennium Suite, The Joe Wark Lounge and the Centenary Suite, all of which are available for matchday hospitality and private events.
[pullquote]It came through loud and clear in our recent fans survey that our regulars really wanted the Tennent’s brand and variety they offer, so we’re delighted to confirm the deal![/pullquote]
Tennent’s will commence supply at Fir Park from July, in a deal that runs until 2020. The bars will be supported by Tennent’s through a range of POS and visibility designed to promote the brands and drive sales through the tills.
Suzanne Reid, Head of Commercial and Marketing at Motherwell FC, said; “We’re really excited to be working with Tennent’s to offer our fans, staff and customers such a vast range of recognised and desirable brands. Bar sales at the stadium are a real contributor to the club’s revenue and part of our growing trading platform.
“It came through loud and clear in our recent fans survey that our regulars really wanted the Tennent’s brand and variety they offer, so we’re delighted to confirm the deal!”
Alan Hay, Tennent’s Sales Director, said: “We are delighted to be working with Motherwell FC as the exclusive beer and cider partner at Fir Park. Tennent’s has a long-standing history of supporting Scottish sport; it’s great to have our range of products on the bar.
“We’re sure they’ll be well received at all the events at Fir Park and ultimately drive sales at the bar as they look forward to another exciting season in the SPFL Premiership.”