Motherwell Football Club will wear sponsorless jerseys in the 2019/20 season, thanks to Paddy Power coming on board as our main sponsor.
We’re now part of the betting firm’s Save Our Shirt campaign, dedicated to removing sponsor logos from the front of jerseys.
Having launched the campaign with Huddersfield Town last week, our club is the next to benefit from the initiative. The front of both our home and away jerseys will be sponsor-free for the duration of the season.
The deal with Paddy Power is the largest in Motherwell FC’s history, and it is a massive boost to the club to be linking up with such a prominent and innovative brand.
“We’re delighted to be associated with Paddy Power’s Save Our Shirt campaign,” Motherwell chairman Jim McMahon said.
“This partnership represents our biggest shirt sponsorship in history, and the chance to team up with a renowned brand. It’s a fantastic achievement by our commercial team to get them on board.
“Paddy Power are forward thinking and innovative, and it is a mark of how our fan-owned club is perceived in the world that we were able to attract such a high-calibre partner.
“We thank them for their support and look forward to working with them over the course of the season.”
Paddy Power will also be our official gaming partner for the 2019/20 season.
Spokesman Paddy Power said: “Motherwell are the second club to join the Save Our Shirt campaign, which sees us give something back to the fans – namely, their shirt.
“We’re delighted that The Well are joining in the fun for the upcoming campaign and we’ve been impressed with their ability to keep their involvement top secret, despite all the noise of the past week.
“We’ve been planning this with them for months, and it feels great to finally unveil their involvement and their beautiful home and away kits for next season.”
“We know our place, and it’s not on your shirt.”
For more information on the Save Our Shirt campaign, go to saveourshirt.co.uk.