Earlier this summer, the club provided supporters with the opportunity to offer valued feedback and opinions on a range of areas within the club.
We want to take this opportunity to thank over 1000 of you for taking part in this survey. The results and feedback are being analysed internally by the various departments at the club so they can prioritise and, in some cases, put into action some of the issues and concerns raised by supporters.
The club can now make public some of the findings and figures from the survey. The feedback and figures surrounding the club shop and in-stadium kiosks have been passed onto both external respective companies who run those areas, and we look forward to closely working with them as we try to implement any improvements.
Respondents
- More than 1,000 fans responded
- 89.3% of respondents are male
- 11.7% are female
- Median age of respondents 47
- 66% are Motherwell FC season ticket holders
- More than 50% of respondents sit in the John Hunter Stand
- 26% sit in the Phil O’Donnell Stand
- 23% sit in the Davie Cooper Stand
- Less than 1% located in the Disabled section
Communication
- 66.6% never or rarely bought a match programme
- 12.4% always bought a match programme
- 75% receive the weekly email from the club
- 79% thought communication from the club had improved over the last 12 months
- 93.1% wanted to hear from the CEO at least once every two months
- 86% thought the ticketing information was communicated efficiently
- 59% thought that the SLOs had been a worthwhile introduction
Ticketing/Travel
- 67.5% thought the ticketing platform was easy to use
- 11.8% had a season ticket in Apple Pay/Google Wallet
- 49.9% would be interested if Motherwell FC ran buses to every away match
- 85.1% rated the supporters bus service highly
Hospitality
- 12.8% took advantage of season ticket upgrades for hospitality
- 19.2% attended the Cooper Bar on matchdays
Well Society
- 54% were no longer a Well Society member, had never been a member or would rather not say
- 58% had a general idea of the role and purpose of the Well Society but were not clear or had never heard about it
- 56% wanted more information on Well Society membership and future plans
SLO Feedback
Although the numbers are insightful for future upgrades and improvements, supporter feedback has been crucial for the next steps the club wishes to change.
One common theme surrounding the introduction of the Supporter Liaison Officers (SLOs) was their visibility was minimal, and supporters were often unaware of their roles on matchdays.
As such, we would encourage everyone to click here to read more about the role and what services they offer.
Ticketing and travel information for away games will be communicated through X (formerly Twitter). Please follow to receive essential info if you will be travelling to support the Steelmen.
Stadium Improvements/Matchday Experience
Supporters provided ample feedback on the matchday experience at Fir Park, picking up on issues that the club don’t see during the matchday.
We want everyone to enjoy their time at the stadium, and we will look to improve the experience for everyone where possible, in the stand and in the bars located around the stadium.
Common suggestions for improvement included stand, screens, toilets, Kiosks, WIFI, bar and scoreboard.
Online ticketing platform
Over 67% of respondents thought the online ticketing platform was easy to use. However, there were a number of improvements suggested by supporters.
Common suggestions for improvement were an easier-to-use interface when navigating through the various pages, locating a particular seat can be challenging, and account management.
We will take all suggestions on board and work with Ticketmaster to ensure the online ticketing platform is of the highest possible standard.
A thank you
It is great to hear that 82.7% of respondents were very likely or likely to recommend Motherwell FC to a friend, family member or colleague.
We once again want to thank everyone for taking part in this highly useful fan survey. Brian Caldwell provided an extensive club update earlier this month which you can watch by clicking here.