Motherwell Football Club is delighted to announce an exciting new partnership with the Loch Lomond Group and their Champagne brand PIAFF.
PIAFF will feature on the sleeve of the Women’s first-team home and away kits for season 25/26 and season 26/27.
Champagne PIAFF is more than just a drink, it’s a celebration of life’s moments – whether a grand occasion or an intimate gathering, it’s about bringing people together.
“At Champagne PIAFF, we celebrate passion, commitment, and the joy of shared experiences — values that resonate deeply with the spirit of Motherwell Football Club and its faithful supporters,” Ryon Head, Champagne PIAFF Global Brand Manager said.
“This partnership is not just about two brands coming together, it’s about elevating moments both on and off the pitch, and uniting the tradition of football with the elegance of Champagne.
“We are proud to support a club that is as dedicated to its community as we are to our craft.”
“We are delighted to add Champagne PIAFF to our partnership portfolio,” Suzanne Reid, commercial director at Motherwell FC added.
“The agreement will play a key role in supporting the clubs continued growth and development of the women’s team.
“It’s fantastic to have another positive, high-value and high-calibre partnership for the future. I thank Loch Lomond Group and Ryon for their support of Motherwell Football Club.”